One more honour for Taj Group

18 June 2022, 4:22 pm
Spread the love

Tata group hospitality firm Indian Hotels Company Ltd’s iconic brand Taj has been rated as the ‘world’s strongest hotel brand’ by Brand Finance, a global leading brand valuation consultancy.

In its ‘Hotels 50 2022’ annual report, Brand Finance ranked Taj ahead of Premier Inn, Hilton Hotels and Resorts, Hampton by Hilton, Embassy Suites Hotels, JW Marriot and Shangri-La Hotels and Resorts, Residence Inn by Marriot, Waldorf Astoria Hotels and Resort and W Hotels Worldwide, in the top ten strongest hotel brands.

Taj Hotels (brand value up 6 per cent to USD 314 million) is the strongest brand in the ranking with a Brand Strength Index (BSI) score of 88.9 out of 100 and a corresponding AAA brand rating,” Brand Finance said in its report.

The pandemic and subsequent national lockdowns hit Taj like other hotels across the world, and Taj was able to successfully adjust strategies to remain relevant to the need of tourists, it added.