Paytm Money takes LIC IPO to retail stores

4 May 2022, 4:54 pm

PayTM online payment advertisment, operated by One97 Communications Ltd., sit inside a general store in Ooty, Tamil Nadu, India, on Thursday, June 7, 2018. Photographer: Dhiraj Singh/Bloomberg

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Paytm Money has said it is set to take LIC IPO to retail stores. The company has placed QR codes at kirana stores across the country, to introduce the common man to the power of investing with free demat accounts for lifetime.

Using these QR codes, any individual will be able to easily create their free demat accounts – mandatory for stock market trading – and place their bids for the LIC IPO, said a press release.

‘LIC IPO is the biggest market debut in India and given that the brand is ubiquitous in the country, the QR codes are being put up at Paytm partnered merchant outlets to ensure interested investors can easily apply for the IPO,’ it added.

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