Facebook Reels goes global

To help creators earn money from Facebook Reels, the company said it is expanding tests of overlay ads, starting with banner and sticker ads.

New Facebook Reels features include Remix, sharing to Facebook Stories and more, Meta said in a statement late on Tuesday.

Watching video is half of time spent on Facebook and Instagram, and Reels is our fastest growing content format by far, it added.

In an alternative to popular video-making app TikTok, Facebook in 2020 started testing its short video-making app Instagram Reels first in India.

Mets said that the ‘Reels Play’ bonus programme, part of its $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.

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